2 Years General Warranty.
Designed for every place, at every moment, from every angle
* Actual product may differ from image shown. Please see our product gallery.
Your home, unlimited possibility
360 All-Round Design
Enjoy the view of your TV from all angles-and we don't just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
* Compatible devices only.
See the world in QLED Technology
100% Colour Volume and HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% colour volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% colour volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital 'I' presents a bold look that's certain to catch the eyes of any beholder. The iconic 'I' shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the 'I' to claim the scene.
Here's how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
It has a pop of colour
Various Colour Options
Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
* The product colour may vary by region.
It has various options for your home vibe
* Ambient Mode (Magic Screen) service may vary by region.* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.
Your screen doesn't have to be blank when you're not watching. Specially created by Ronan and Erwan Bouroullec, the new Ambient Mode (Magic Screen) features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric-and with various colors options to match your mood.
The Serif: Go Behind The Bouroullec's Design
Enjoy every moment with The Serif
Ambient Mode + (Magic Screen)
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.
Set the mood with your voice
Fit the mood to your schedule
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.* A Samsung Account is required to set up the TV.* Actual user experience may vary.* Some features and functions provided by connected devices may not be supported or limited to use.* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing's app makes it easy to connect and enjoy.
* Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
All it takes is a tap
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.* When using NFC on TV, Bluetooth on your mobile will automatically activate.* This service only works when mobile is on.
The multi-tasking helps too
Split the TV screen so you can watch what's on TV and what's on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Compatible devices only
How to use NFC on TV
With the TV screen off, place your mobile device on top of The Serif.
Your mobile will connect to the TV via NFC.
Now you can stream music from your mobile on The Serif.
You can enjoy your content quickly with the fast connection.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
It even responds to what you ask
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.
Amazon Alexa (Availability of the feature may vary by region. Check before use.)
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates
Google Assistant (Availability of the feature may vary by region. Check before use.)
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.* Actual user experience may vary.* The service may not yet be available at the time of purchase of this product. Plan to have the service available later this year, in certain countries and languages. * Google is a trademark of Google LLC.
It has the power of QLEDAnd an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don't have to break focus on the dialogues that matter through the advanced sound signal processing.
Your new home office
Get office work done on your TV at home. Remote Access lets you mirror your computer's display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365-all from the comfort of your couch.
* Feature availability may vary by model and region.* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later.* PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.
- Product: QLED
- Series: LS
- Screen Size: 55"
- Resolution: 3,840 x 2,160
- Picture Engine: Quantum Processor 4K
- Motion Rate: MR200
- PQI (Picture Quality Index): 3200
- HDR (High Dynamic Range): Quantum HDR
- HDR 10+: Yes
- HLG (Hybrid Log Gamma): Yes
- Contrast: Mega Contrast
- Color: 100% Colour Volume with Quantum Dot
- Dual LED: N/A
- Micro Dimming: Supreme UHD Dimming
- Contrast Enhancer: Yes
- Auto Motion Plus: Yes
- Film Mode: Yes
- Dolby Digital Plus: Yes
- Dolby 5.1 Decoder: N/A
- Object Tracking Sound: N/A
- Q-Symphony: N/A
- Dialog Enhancement: Yes
- Audio Pre-selection Descriptor: N/A
- Hole Array Speaker: N/A
- Sound Output (RMS): 40W
- Speaker Type: 4CH
- Woofer: N/A
- Multiroom Link: Yes
- Bluetooth Audio: Yes
- Samsung SMART TV: Smart
- Operating System: TizenTM
- Bixby: US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
- Voice Interaction: N/A
- Far-Field Voice Interaction: N/A
- Works with Google Assistant: Yes
- Works With Alexa: Yes
- TV Plus: N/A
- Web Browser: Yes
- SmartThings App Support: Yes
- SmartThings: Yes
- Samsung Health: N/A
- Universal Guide: N/A
- Gallery: Yes
- TV to Mobile - Mirroring: Yes
- Mobile to TV - Mirroring, DLNA: Yes
- NFC on TV: Yes (Sound Mirroring)
- Tap View: Yes
- Digital Butler: N/A
- Multi-View: Yes
- Sound Wall: N/A
- Personal Screen: N/A
- Remote Access: Yes
- Camera Support: N/A
- 360 Video Player: Yes
- Bluetooth Low Energy: Yes
- WiFi Direct: Yes
- TV Sound to Mobile: Yes
- Sound Mirroring: Yes
- Digital Broadcasting: DVB-T2
- Analog Tuner: Yes
- CI (Common Interface): N/A
- Data Broadcasting: N/A
- HDMI: 4
- USB: 2
- Component In (Y/Pb/Pr): N/A
- Composite In (AV): 1
- Ethernet (LAN): N/A
- Digital Audio Out (Optical): 1
- RF In (Terrestrial / Cable input): 1/1(Common Use for Terrestrial)/0
- Ex-Link ( RS-232C ): N/A
- CI Slot: N/A
- HDMI A / Return Ch. Support: Yes
- eARC: Yes
- HDMI Quick Switch: Yes
- Wireless LAN Built-in: Yes (WiFi5)
- Bluetooth: Yes (BT4.2)
- Anynet+ (HDMI-CEC): Yes
- Design: Serif Design
- Bezel Type: VNB
- Slim Type: Normal
- Front Color: CLOUD WHITE
- Stand Type: FLOOR
- Stand Color: BLACK
- Speaker Jersey Color: N/A
- Adaptive Picture: Yes
- Active Voice Amplifier: Yes
- Adaptive Sound: Adaptive Sound+
- AI Streaming: N/A
- AI Upscale: Yes
- Auto Rotation: N/A
- Art Mode (The Frame): N/A
- Motion Detection (Frame): N/A
- Ambience: Magic Screen+
- Brightness/Color Detection: Brightness Detection
- Portrait Mode: N/A
- Accessibillity - Voice Guide: UK English, Mandarin Chinese
- Accessibility - Learn TV Remote / Learn Menu Screen: UK English
- Accessibility - Others: Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
- Ultra Clean View: N/A
- Digital Clean View: Yes
- Auto Channel Search: Yes
- Auto Power Off: Yes
- Caption (Subtitle): Yes
- Connect ShareTM (HDD): Yes
- ConnectShareTM (USB 2.0): Yes
- EPG: Yes
- Extended PVR: Yes
- Game Mode: Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))
- Freesync: FreeSync Premium
- G-SYNC: N/A
- IP Control: Yes
- OSD Language: Local Languages
- BT HID Built-in: Yes
- USB HID Support: Yes
- Teletext (TTX): Yes
- Time Shift: Yes
- V-Chip: N/A
- IPv6 Support: Yes
- Eco Sensor: Yes
- Energy Efficiency Class: 2
- Power Supply: AC100-240V 50/60Hz
- Power Consumption (Max): 165 W
- Power Consumption (Stand-by): N/A
- Power Consumption (Energy Saving Mode): N/A
- Power Consumption (Typical): N/A
- Peak Luminance Ratio: N/A
- Yearly Power Consumption (EU standard): 204.45 kWh
- Package Size (WxHxD): 1403 x 894 x 308 mm
- Set Size with Stand (WxHxD): 1254.9 x 1237.4 x 482.8 mm
- Set Size without Stand (WxHxD): 1254.9 x 748.3 x 221 mm
- Stand (Basic) (WxD): 1051.0 x 482.8 mm
- Stand (Minimum) (WxD): N/A
- Package Weight: 35.3 kg
- Set Weight with Stand: 27.6 kg
- Set Weight without Stand: 26.5 kg
- Remote Controller Model: TM2050A (White)
- Batteries (for Remote Control): Yes
- Samsung Smart Control (Included): Yes
- No Gap Wall-mount: N/A
- Optional Stand Support: N/A
- Optional Stand Support (Y20 Studio): N/A
- 15m/10m One Invisible Connection Support: N/A
- Vesa Wall Mount Support: N/A
- Customizable Frame Support (The Frame): N/A
- User Manual: Yes
- E-Manual: Yes
- ANT-Cable: N/A
- Power Cable: Yes
- HDMI Cable: N/A
- Slim Gender Cable: Yes